Amsterdam Museum launches new digital platform
Appeared on:
do 30 november 2023, 16:00 hour
About the rebranding process
The Amsterdam Museum has launched a new website. The digital platform is the final piece of the renewed museum brand that the Amsterdam city museum introduced in 2022. This rebranding project, in collaboration with graphic designers Hamid Sallali & Isabelle Vaverka was recently awarded a Red Dot Design Award. The new platform was developed in collaboration with leading digital agency Bravoure.
Matching ambitions
“The new brand identity and the parallel digital platform reflect the Amsterdam Museum’s drive to become one of the most outstanding city museums worldwide,” explains Maurice Seleky, head of Communications & Marketing at the museum. “Connection is key to that ambition. As a networking museum, thanks to meaningful narratives from the past and present, we’re able to connect communities with each other and the city. This new digital platform offers an additional podium for those stories, but also the opportunity to go deeper into existing narratives related to our collection and offer programming with multimedia content.”
New features
The new website contains features through which the platform adds digital value to the entire museum experience. For instance, the museum can relate narratives with the multimedia stories function, through which written texts, videos, audio, and photography can be integrated into a single, layered experience. This means more depth can be offered to exhibitions, public programs, or objects in the museum. A new interface was also developed for the database of more than 100,000 objects from the museum collection, which can be discovered online through Axiell, an international collection management tool. Another addition to the website is the Amsterdam Museum Journal, a digital academic magazine that the museum launched in October.
Crowning of multi-year rebranding process
The Amsterdam Museum’s new website is the crown on a multi-year rebranding effort, which began with the development of a new brand strategy along with a redesigned visual identity to reflect the change. The new brand identity includes an updated logo, a different typographic system, a new color palette, and a redesigned emblem based on the Saint Andrew’s crosses of the city of Amsterdam. The identity is applied in campaigns, communication tools, spatial design, and now also on the new website. The new identity was designed by graphic designers Hamid Sallali and Isabelle Vaverka.
Award-winning process
The rebranding process, which includes the new website, recently won a Red Dot Design Award, an international design prize presented annually since 1955. The Amsterdam Museum received accolades in the Brands & Communication Design category. Approximately 9,000 entries from more than 50 countries were submitted for the awards.
Proud collaborator
The Amsterdam Museum’s new website was developed by the leading digital agency Bravoure, known for their projects with ITA, Paradiso, ADE, EYE Film Museum, and others. “We are proud to be able to assist in fulfilling the further digital development of the Amsterdam Museum in collaboration with the museum,” says Remco Frank, creative director of Bravoure. “We created a digital journey that reveals the wealth this museum has to offer in a clear and creative way. With the interactive concept and the storytelling environment, we inspire visitors to discover the Amsterdam Museum’s beautiful collection.”
About the Amsterdam Museum
The Amsterdam Museum, founded in 1926, tells the stories of the Dutch capital and cares for a collection of more than 100,000 art and heritage objects. In recent years, the museum has realized several high-profile projects, including the digital exhibition Corona in the City, the large polyvocal exhibition The Golden Coach, and the new collection presentation Panorama Amsterdam. In 2021 the Amsterdam Museum was nominated for the national Museum Prize. Since 2022, the museum is temporarily located at Amstel 51, as its main premises on Kalverstraat undergoes an extensive renovation.
The Amsterdam Museum is generously supported by the Municipality of Amsterdam (Main Benefactor), VriendenLoterij (Founder), and the ELJA Foundation (Main Partner for Education).