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14 Dec 2024 - 31 Aug 2025
Amsterdam Museum on the Amstel

    3 Sep 2024

    Amsterdam Museum on the Amstel

    Talk Unboxing: Fashion from the Archives (dutch-speaking)

    A perspective on what fashion is and means

    Buy ticketsMeer info over de mini-expo
    Portret van persoon met kleurrijke broek en kleurrijke armkleding

    3 Sep 2024

    Amsterdam Museum on the Amstel

    Fashion from the past, present and future

    During Amsterdam Fashion Week, on September 3, (fashion) journalist Aynouk Tan will talk with curator Roberto Luis Martins, founder of Lichting Mariette Hoitink, and designers Denzel Veerkamp and Tess van Zalinge. A conversation about the meaning of fashion past, present and future. Who decides what is of value in a museum and what is the importance of collection building for the fashion world? 

    Practical information
    Date: 3 September
    Time: Walk-in: 11.45 AM, start talk: 12.00 PM, end talk: 1.00 PM, visit mini-expo Unboxing: 1.00 PM to 2.00 PM
    Price: €5,-
    Location: Amsterdam Museum on the Amstel, Amstel 51
    Language: Dutch

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    Roze fotojurk op paspop Rihanna

    About the mini-expo

    With fashion and style we say who we are, what time we live in, and what group we want to belong to. And also what we stand for, what we believe in, and where we want to go. From the moment a piece of clothing enters a museum collection, it assumes a different function. Specialists care for it, and it is studied together with the corresponding communities. Occasionally, it is exhibited to the public. The mini-exhibition Unboxing: Fashion from the Archives shows samples from the museum’s fashion collection and explores how such collections can be presented in new ways. From a 16th-century breastplate and new acquisitions by leading Amsterdam designers like Mohamed Benchellal and Tess van Zalinge, to the Pink Feather Explosion dress by David Laport, worn by pop icon Rihanna.

    With Unboxing, we 'unpack'. Take a look behind the scenes, feel a 19th-century gown, and breathe in the scent of a hidden piece of clothing.

    More information
    Portret van persoon in erg kleurrijke kleding

    Aynouk Tan

    Aynouk Tan is a (fashion) journalist and program maker specializing in the relationship between appearance and (queer) identity politics. By examining appearance as a system, among other things, colonial, cis gender and hetero normative narratives are deconstructed. In other words, the queering identity. Tan is also part of the advisory committee of the Amsterdam Fund for the Arts and the Dutch Design Awards, and chairs the board of the political party Amsterdam BIJ1.

    Zijportret van Mariette Hoitink in het zwart-wit

    Mariette Hoitink

    Mariette connects creative, technical, commercial and digital professionals & skills with clients around the world. She is the co-founder of the House of Denim Foundation and the location Denim City, the denim innovation campus in Amsterdam with a branch out in São Paulo Brazil and the first and only Jean School in the world.

    Portret in het zwart-wit van Tess van Zalinge

    Tess van Zalinge

    Tess van Zalinge (1989) designs on the intersection of couture and ready-to-wear with great attention to craftsmanship, sculptural forms and sustainability. She has a fascination for Dutch heritage and draws much of her inspiration from traditional regional knowledge and techniques. By using almost exclusively unused designer fabrics - aka deadstock - she shows in her collections how fashion can also be more sustainable. 

    Foto van persoon die in boek bladert

    Denzel Veerkamp

    Denzel Veerkamp graduated as a fashion designer and immediately made promising impressions with his collection “The Rebound Parley” (2022). After being selected as a Lichting 2022 finalist, he made his runway debut at Amsterdam Fashion Week 2022. His collection then traveled on to Dutch Design Week 2022, Designblok Prague 2022 and international fashion event FASHIONCLASH Festival. In 2023, the Amsterdam Museum organized a mini-expo featuring Veerkamp's work called “The Perpetual Reverse Assimilation Project. 

    Roberto Luis Martins, 2022,  Foto Amsterdam Museum, pfg

    Roberto Luis Martins, 2022, Foto Amsterdam Museum, pfg

    Roberto Luis Martins

    Roberto Luis Martins (1994) is curator of Fashion and Popular Culture at the Amsterdam Museum. In his projects, multi-voicedness, multi-sensory and intergenerational transmission are central themes. Prior to this, Luis Martins co-curated the exhibitions Continue This Thread. Karim Adduchi x Tess van Zalinge, about the power of handcrafting techniques, and Grand March. A Historic House through a Ballroom Lens, about the artistic voices of ballroom house House of Vineyard.

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