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Women of Amsterdam - an ode

Impact, art and stories that enrich the city

14 Dec 2024 - 31 Aug 2025
Amsterdam Museum on the Amstel

    We Sell Reality

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    Groepfoto inclusieve collectieven Amsterdam

    We Sell Reality, photo by Eva Roefs, 2023

    We Sell Reality is a socially rebellious label, established as a collective comprising a group of roughly 15 social designers.

    Besides making products and installations, We Sell Reality creates performative interventions in the public space. Most members of the collective were fleeing their home countries when they came to the Netherlands and found themselves in regulatory limbo. The collective considers the paradox of closed borders for some and open borders for others. For immigrants who lack the financial capacity and proper passport, such borders prove almost impossible to cross.

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